hard at work.

I'm finally getting into class projects and work. I have found the class

structure at LCC to much different then that of MCAD's. Its a change that
I think I will benefit from in the end. Each day is started out in lecture
for one hour then followed by a seminar where we break away from other
marketing and advertisement students to have a discussion about the
lecture. Each class gives out one main assignment at the beginning of the
year then spend the semester working at it while picking up new
information along the way.

One of my projects is a group based marketing campaign for apples new
touchscreen tablet that has not been announced or even names yet. (Have a
look here) For the project we are to design an entire strategy for the
campaign of the product. This will include the AD design, style guide,
process book and a few other bits. It should generate a good portfolio
piece.

Everything here feels a little more laid back and almost casual. Its not
up to par with the MCAD high stressed deadlines and late night studio
work. I say that now, things could very easily change. For example on my
first day our seminar was not held because the professor failed to how up,
or there was miscommunication about who was teaching it. There is a lack
of organization here. I have a semester to go, so we will see how things
change over the next few weeks.

Here is the list of my courses in no particular order.

Resource Management
Managing Creativity
Buyer behavior
PPD 2 - which is a lecture hall
CCC 2 - Communication, culture and context - another lecture hall
Web Media Production


They all seem like good course and I will get new ideas for each of them
based on learning in another country. I'm considered a BAMA 2 student. The
whole reason I'm here, gaining a global perspective on advertising and
marketing. I also hope to do some networking while in London. I want to
get into some Design firms and see what type of work they are doing. Maybe
land a job here? Who knows, I would love to get some work experience here.
It would look amazing on a resume for back in the states.

I took the picture in the lower level of the Elephant and Castle shopping center
right across the road from LCC.